Twitter.Marketing.Sucks.

Pipe down, pipe down, don’t get all huffy bish. Most of the twitter big-wigs will disagree, because it’s the best thing since sliced bread as far as they’re concerned. They’ve already “gone viral”, or any other nonsense buzzword you can think of… What the crap do they care? They post (or rather, their well-paid troubadours post) and the masses click incessently. OOOOoooo look another post from that @guy, must be important. Oh LoOoOoOOOK it’s about how vital twitter is to your marketing!!! This must be ‘portant! Even though it’s the same garbage they spew for 90% of their own posts… same crap, different hash-tag…

PFEH! and FIE! Twitter was never meant as a marketing tool, you fool! It had it’s moment, sure… but you can’t really get a meaningful message across in 140 characters or less. People in general have learned to ignore the pitches and use it for a quick communication tool. That MLM program you signed up for that promises riches from Twitter? YES that’s right! They lied?!?!?! Oh wait, don’t be surprised. They probably aren’t making money from it either (I can photoshop a clickbank account screen-shot too, ya know?).

You really thought people with THIS short of an attention span can be bothered to read your 300-mile long “Squeeze Page”… but wait, it’s gotta video on it! BLAH.

Here’s the deal: the people that claim twitter is great for marketing, already have 100K+ followers. It “looks” great for marketing because the click-happy masses will click just about anything put in front of them. Add something useful, add some intrigue, be inquisitive and a magnificent bastard all at the same time. The only reason they care to reply to your post is because they hope some mind-numbed moron will click on their URL that they’ve left in their signature field…

Love it or hate it, Twitter’s great for communicating 140 characters at a time. But it sucks for straight marketing. If that’s all you hope to get out of it, go ‘way.